Design that
feels effortless
to use

Designing thoughtfully,
shipping purposefully

I've always had a love for technology and design, but my path didn't begin with either. For nine years I worked in healthcare at a large university hospital, in work that was mostly medical-technical and logistical, and spent close to a decade engaged with psychology. I worked in large, cross-functional teams, onboarded and mentored new colleagues as well as prospective employees on trial days, and developed the team's competency model. In 2016 I undertook a six-month language study abroad programme in the United States, immersing myself in an English-speaking academic environment to advance my command of English. I returned to work, and in 2018 I completed my Federal Vocational Baccalaureate, specialising in the natural sciences and psychology, followed by a university entrance qualification, all while continuing to work in healthcare alongside my studies. That grounding in people still shapes how I work today: I approach a product the way I once approached a person, with genuine curiosity about what they need and why they behave the way they do.

Creativity ran alongside all of it from early on. I had been photographing since 2016, and over the years it led to regular commissions, from private photoshoots to product photography and social media content. In 2020 I began taking on graphic design work on the side, which later grew into my first UI and web design project. Around the same time I opened my own Etsy shop, selling both physical and digital products that I self-designed and developed. This marked the beginning of my product design and development work: building from zero to one, I spent the following years designing, developing and shipping products of my own, turning my own ideas into real, working products. They ranged from websites and online stores to apps and app features, brand identities, physical products, new product concepts and innovations to an entire startup. Innovation has grown into a large part of my work. In 2022 I founded my first startup, owning the full journey end to end: developing the product itself, from sourcing the materials to finding the right suppliers and manufacturers, alongside the design, brand, marketing and business decisions, while directing a small team and coordinating a network of external partners across influencers, distribution and sales to bring the products to market. I also wrote content for websites, blogs and social media, at first for my own projects and later for private clients and companies. In 2023 I earned my UX Design certificate from Google, and that was when everything came together: my experience working with people, my background in psychology, my experience in design and my love of solving problems weren't just a profession I had chosen, but strengths that came to me naturally. From there I took on UX projects for private clients, within teams, for companies and for my own projects, work I genuinely love and quickly realised I was good at.

On several of those projects I started contributing to the code, and I discovered how much I genuinely enjoyed it. Before long I was building an entire project on my own, captivated by creating something from zero. I'm still teaching myself the fundamentals, an ongoing process, while bringing my UX expertise and software development together, moving steadily from pure design toward the technical side without ever losing sight of the visual craft. Most recently I started a Cybersecurity Specialist certificate with Google, deepening the technical side even further. And through all of it, one thing never changes: in everything I do, the human stays at the centre.